Bese Gargő
These days, video content is truly king. Whether it’s surfing Instagram, watching videos on YouTube, or even reading through LinkedIn, videos are present almost everywhere. They entertain, engage, and sometimes educate people in a way that no static image or text ever can. The story I want to share with you today is of a man named Bese Gergo, who became an overnight sensation with just one video. It’s a story of the power of content in today’s world, as well as some important lessons for creators, entrepreneurs, and everyone trying to build their presence on the web.
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The power of video content in today’s world
First, a word on video content: There’s a reason TikTok and YouTube are among the fastest-growing social networks. Quite simply, video allows people to emotionally, visually, and audibly connect with their audiences in a way that just text or images never can.
According to a Cisco study, more than 80% of all internet traffic in 2024 will be driven by video content. That’s huge! But why does this work for video? Just think about your habits for a second. If you scroll past a video thumbnail of an energetic and enthusiastic person explaining something, you’re bound to click and watch more than reading a large blog post on the same thing. We humans can’t help but be drawn in by the abundance of video, facial expressions, and tone of voice—all of it.
Who is Besse Gargou?
Besse Gergo is not yet a household name, but in his field, he has become some sort of phenomenon. Gergo was a virtually unknown creator, living in Hungary, working a regular job, making videos for his social media accounts as an extra hobby. His videos were well-crafted, but did not immediately gain attention—just like many videos that begin their journey on YouTube or TikTok. He was enthusiastic, but with millions of content creators, becoming noticeable often seems impossible.
Then one day something happened. A video changed everything in his life: Bese Gergo’s video.
the video that went viral
We’ve all heard stories of viral videos – the type of content that takes over the internet, sometimes gathering millions of views in just a few days. For Gergo, it came in the form of a viral video of sorts, an insightful and heart-to-heart talk on mental health, an issue that is really close to the hearts of people all over the world.
The video wasn’t fancy at all, there were no editing, no effects, and no stunts involved. The clip was raw and straightforward, just Gergo talking to the camera about anxiety and irritation. His transparency was loved by viewers and after just a few days, shares began climbing everywhere, reaching both influencers and media outlets.
In an instant, everything changed for Gergo. He wasn’t the kid who was making videos to pass the time anymore; he had an audience, a community, and a voice that people wanted to listen to. Brands started calling to collaborate. And most importantly, Gergo started to feel the full power of creating content that matters.
Why this video worked
It’s easy to believe that going viral is all about luck at times, and to some extent, it is. But Gergo’s success wasn’t due to some fluke. His video worked because it was based on something real. Here are a few reasons why it resonated so deeply with his audience:
- Authenticity: People need realness in a filtered world of perfection. Gergo wasn’t trying to impress by being someone he wasn’t. He spoke openly about the troubles he faced and for this reason, he was relatable and trustworthy.
- Vulnerability: There’s a reason videos about mental health, self-improvement, and personal challenges often go viral; these are universal experiences. The fact that Gergo was willing to show his vulnerabilities made him human in the eyes of his audience.
- A timely topic: This video came at a time when most people were having problems with their mental health due to the pressures of the modern world. The pandemic has caused more feelings of isolation, anxiety and stress. Gergo’s video was apt and relevant.
- Community engagement: Once the video started taking off, Gergo didn’t sit still and wait for the views to come in steadily. He interacted with his audience in the comments section: he responded to comments, thanked people for their support and even developed videos around questions about it. This kind of active participation on his part has turned passive viewers into loyal fans.
Practical tips for content creators
If you want to become a content creator or otherwise, the following story of Gergo offers some lessons. Going viral is probably the last thing you can really plan for, but what you do know is that you can create content that will touch the hearts of your audience.
- Be yourself: These people will know if you are fake or not. Be your true self with the audience; yes, even sharing your flaws and vulnerabilities. The more authentic you are, the better your connection with your audience will be.
- Tell a story: Humans are wired to remember stories. Instead of simply stating facts or opinions, wrap them in a story. This doesn’t mean you have to make up some sort of fictional story – just describe it in a way that is interesting and entertaining. Gergo’s video came in handy because he shared his own personal story.
- Solve a problem or satisfy a need: What is your audience’s problem with? Whether it’s entertainment, education, or even emotional support – your content should serve a purpose. That’s why Gergo’s video became popular: it made people feel less alone in their struggles.
- Connect with your audience: Community building isn’t just about content creation; it’s about the audience that consumes this content. Reply to comments, ask for feedback, and make your audience feel like they’re part of something bigger.
- Consistency is king: Gergo didn’t go viral after one video; he had been making videos for a long time until one went viral. Consistency pays off. The more you create, the greater your chances of connecting with people and honing your craft.
After Fame: What’s Next for Gergo?
After that moment of virality, some decisions were left in Gergo’s hands: did he want to continue creating content, or did he want to return to his regular life? The answer, of course, was that he focused first and foremost on this new audience and these new opportunities.
Gergo began working with mental health organizations, doing webinars, and even creating his own merchandise. He used his platform to establish himself as a brand and create an impact in the world.
Yet the most profound lesson that can be taken away from Gergo’s journey relates to the fact that success did not change him. His rise to fame meant that he was still as authentic, genuine and focused on value creation as ever. And if there’s anything one really needs to know about long-lasting success in the world of content creation, that would be the secret behind it.
conclusion
Besse Gergo’s story proves the power of video content. She had the chance, with one authentic-then-vulnerable video, to connect with millions of people and change their lives forever. Of course, not every video goes viral, but there’s something we can learn from Gergo’s experience: be real, tell a story, and connect with your audience.
The beauty of the internet is that anyone can create content, and it will reach millions of people if they want to. You don’t need expensive equipment or a professional production team; what you need is a message that connects. So, if you’re on the fence about starting your own content journey, take a page from Bese Gergo’s story and press that “record” button – you never know where it might lead.
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